Palestinian Culture

The keffiyeh is everywhere. Most people wearing it couldn't tell you what it actually is, where it came from, or what it cost the people it belongs to. This is that story.

This isn't abstract politics for us. My father is an original 1948 refugee from Palestine. When we see what's happening in Gaza, we feel it in our stomachs. These are our people. This is my family's story happening again. So we're using design for justice, building a business that makes Palestine impossible to ignore.