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ABOUT

WHAT DOES FREE PALESTINE MEAN?

It's not complicated. It's unjust.

​My father was a Palestinian refugee. He never got to go home. For over 75 years, Palestinians have been denied their basic human rights. This is what "Free Palestine" really means—and how you can help.

THE REALITY

What's Happening in Palestine

They're Trying to Erase Us

My father was born in Palestine. He was forced to leave and never allowed to return. Since then, it's only gotten worse.

75 Years of Ethnic Cleansing

Since 1948, over 750,000 Palestinians were forcibly displaced in what we call the Nakba (catastrophe). Entire villages were destroyed. Families were massacred. Survivors were never allowed to return.

Ongoing Genocide

Right now, Israel is committing genocide in Gaza. Tens of thousands of Palestinians have been killed—many of them children. Hospitals bombed. Refugee camps destroyed. Entire families wiped out.

Decades of Occupation

In the West Bank, Palestinians live under military occupation. Israeli soldiers control every aspect of life. Homes are demolished. Children are arrested. Settlers attack with impunity while the IDF protects them.

No End in Sight

Millions of Palestinian refugees—including my family—are still denied the right to return home. Meanwhile, illegal settlements keep expanding on stolen Palestinian land.

This isn't a conflict. It's systematic extermination. And our tax dollars fund it.

THE DEMANDS

When we say "Free Palestine," we're demanding:

End the Occupation

Israel must withdraw from occupied Palestinian territories — West Bank, Gaza, East Jerusalem — and dismantle illegal settlements.

Right of Return

Palestinian refugees, like my father, must be allowed to return to their ancestral homeland. This is guaranteed by international law under UN Resolution 194. Read the resolution

Self-Determination

Palestinians must be able to govern themselves. No military control. No checkpoints. No external oppression.

Equal Human Rights

Every Palestinian deserves what everyone else has: freedom of movement, access to water and healthcare, and the right to live without fear.

Accountability

Those responsible for human rights violations must be held accountable under international law.

The solution is simple.

The injustice is complex.

FOLLOW THE MONEY

Your Tax Dollars Fund Genocide

Here's what most people don't know:

The U.S. gives Israel over $3.8 billion in military aid every year.

That's your money funding the weapons that kill Palestinian children. The bombs that destroy hospitals. The military that enforces apartheid and occupation.

Every time Israel commits a massacre, American politicians defend it. Every time they expand settlements, we send more money. Every time Palestinians resist, we call them terrorists.

 

You have a choice: Keep funding genocide, or support Palestinian families fighting to survive.

Every purchase is political. Make yours count.

TAKE ACTION

How to Support Palestine Right Now

Shop Palestinian-Owned Businesses

Every time you buy from Yuma, you put money directly into Palestinian hands, support our family and community, and fund Heal Palestine (20% of every purchase goes to Palestinian children).

This is how you fight back with your wallet.

Boycott Companies Funding Occupation

Stop giving money to brands that profit from Palestinian suffering. The BDS movement (Boycott, Divestment, Sanctions) identifies companies to avoid.

Follow Our Movement

They want us silent and invisible. Follow us to stay connected, see everything we're building, and be part of making Palestine impossible to ignore.

Demand Political Accountability

Call your representatives. Tell them to stop sending your tax dollars to fund genocide. Your voice matters.

COMMON QUESTIONS

What People Get Wrong About Free Palestine

Isn't the Israel-Palestine conflict complicated?

No. It's only called "complicated" to avoid accountability. The facts are simple: Palestinians had their land taken, their rights denied, and their families displaced. That's not complicated—it's injustice.

Why should I care about Palestine?

Because human rights aren't negotiable. And because your tax dollars are funding this. You're already involved whether you know it or not.

Is criticizing Israel antisemitic?

No. Anti-Zionism (opposing the political ideology of Zionism) is not antisemitism (hatred of Jewish people). Demanding accountability for human rights violations is not hatred—it's justice.

Can Israelis and Palestinians live together peacefully?

Yes—but only with justice and equality. Peace without justice isn't peace. It's not real.

What about Hamas?

When you occupy people for 75 years, kill their families, and steal their land, resistance is inevitable. You can't ask people to stop fighting the genocide and occupation that created it.

How many Palestinians have been killed?

Who knows. More than they claim. More than we can comprehend. Tens of thousands in Gaza since October 2023 alone. Tens of thousands more in the decades before. The actual number is likely much higher—entire families have been erased with no one left to count them.

Again...this isn't a conflict.
It's systematic extermination. Always has been.
And our tax dollars fund it.

EDUCATION

Learn More About Palestine

Books

The Hundred Years' War on Palestine by Rashid Khalidi

Gaza: An Inquest into Its Martyrdom by Norman Finkelstein

The Ethnic Cleansing of Palestine by Ilan Pappé

Documentaries

Gaza Fights for Freedom (2019)

5 Broken Cameras (2011)

Occupation 101 (2006)

Organizations Doing the Work

Heal Palestine (Yuma's partner) - Food, medicine, shelter for Palestinian children

Decolonize Palestine - Educational resources

Visualizing Palestine - Data and infographics

If Not Now - Jewish voices for Palestinian freedom

Follow Palestinian Voices:

Read Palestinian journalists, writers, and activists. Understand Palestinian stories, not just Western narratives. Listen to people who've lived this, like us.

Stand With Palestine. Shop Yuma.

This is personal for us.

My father never got to go home. Millions of Palestinians never will—unless we fight back.

When you buy from Yuma, you're not just getting clothing. You're supporting a Palestinian-owned business, funding food, medicine, and shelter for Palestinian children (20% to Heal Palestine), making Palestine visible everywhere you go, and refusing to let 75 years of erasure continue.

Every purchase is an act of resistance.

Palestinian-Owned • 20% to Heal Palestine • Making Palestine Impossible to Ignore

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