top of page

Privacy Policy

​​​Last Updated: October 1, 2025

​

1. Who We Are

​​

The Yuma Project is a Palestinian-owned lifestyle brand operated by Maryhems Inc, doing business as Yuma (hereinafter "Yuma," "we," "us," or "our").

​

Contact Information:

 

This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, purchase our products, or interact with us.

 

By using our services, you agree to the collection and use of information in accordance with this policy.

​

2. Information We Collect

​

Personal Information You Provide to Us

​

Account Creation & Purchases When you create an account or make a purchase, we collect:

​

  • Name and email address

  • Shipping and billing address

  • Phone number

  • Payment information (processed securely by our third-party payment processor)

 

Communications When you contact us via email, contact form, or social media, we collect:

​

  • Your name and email address

  • The content of your message

  • Any other information you choose to provide

 

Newsletter Subscription When you sign up for our email list, we collect:

​

  • Your email address

  • Your name (optional)

  • Subscription preferences

 

Gift Orders When you purchase items as gifts, we collect:

​

  • Recipient's name and shipping address

  • Gift message content (optional)

 

Information Collected Automatically

​

Website Usage Data When you visit our website, we automatically collect:

​

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on pages

  • Referral source (how you found our website)

  • Date and time of access

 

Cookies and Similar Technologies We use cookies and similar tracking technologies to enhance your experience.

See Section 5 for details.

​

Location Information We may collect approximate location data based on your IP address to:

  • Show relevant shipping options

  • Comply with legal requirements

  • Prevent fraud

 

3. How We Use Your Information

​

We use your personal information for the following purposes:

​

To Process Orders and Provide Services

​

  • Fulfill and ship your orders

  • Process payments

  • Send order confirmations and shipping updates

  • Provide customer support

  • Manage returns and exchanges

 

To Communicate With You

​

  • Respond to your inquiries

  • Send newsletters (if you've subscribed)

  • Send important updates about orders or policies

  • Share information about Palestinian culture and our designs

 

To Improve Our Services

​

  • Analyze website usage and trends

  • Improve our website functionality

  • Develop new products and features

  • Understand customer preferences

 

For Marketing Purposes (with your consent where required)

​

  • Send promotional emails about new products and sales

  • Show relevant advertisements

  • Measure marketing campaign effectiveness

 

For Legal and Security Purposes

​

  • Prevent fraud and unauthorized transactions

  • Comply with legal obligations

  • Protect our rights and property

  • Ensure website security

 

4. Legal Basis for Processing (GDPR)

​

If you are in the European Union, UK, or EEA, we process your personal information based on:

  • Performance of Contract: To fulfill orders and provide services you've requested

  • Legitimate Interest: To improve our services, prevent fraud, and operate our business

  • Legal Obligation: To comply with applicable laws and regulations

  • Consent: For marketing communications and non-essential cookies (you can withdraw consent anytime)

 

5. Cookies and Tracking Technologies

​

What Are Cookies?

​

Cookies are small text files stored on your device that help us provide and improve our services.

​

Types of Cookies We Use

​

Strictly Necessary Cookies Required for basic website functionality:

  • Shopping cart functionality

  • Secure login

  • Payment processing

  • Session management

 

Performance & Analytics Cookies Help us understand how visitors use our website:

  • Google Analytics

  • Page visit tracking

  • Error monitoring

 

Marketing Cookies Used to show relevant advertisements:

  • Social media pixels (Facebook, Instagram, TikTok)

  • Retargeting campaigns

  • Email marketing tracking

 

Managing Cookies

 

You can control cookies through your browser settings:

  • Chrome Cookie Settings

  • Firefox Cookie Settings

  • Safari Cookie Settings

  • Edge Cookie Settings

 

Note: Disabling cookies may limit website functionality.

 

6. How We Share Your Information

 

We do not sell your personal information. We share your information only in the following circumstances:

 

Service Providers

 

We share information with trusted third-party service providers who help us operate our business:

  • Payment Processors: To process transactions securely

  • Shipping Carriers: To deliver your orders

  • Email Service Providers: To send newsletters and order updates

  • Website Hosting: To maintain our website

  • Analytics Providers: To understand website usage

 

All service providers are contractually obligated to protect your data and use it only for specified purposes.

 

Heal Palestine (Our Charitable Partner)

 

We share aggregated, anonymized information about our donations but do not share individual customer data.

 

Legal Requirements

 

We may disclose your information if required by law or to:

  • Comply with legal processes (subpoenas, court orders)

  • Protect our rights and property

  • Prevent fraud or illegal activity

  • Protect safety of our customers or public

 

Business Transfers

 

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

 

7. International Data Transfers

 

We are based in the United States. If you are located outside the US, your information will be transferred to and processed in the US.

 

For users in the EU/UK/EEA, we ensure appropriate safeguards through:

  • Standard Contractual Clauses approved by the European Commission

  • Adequacy decisions where applicable

 

8. Data Retention

 

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal obligations (e.g., tax records for 7 years)

  • Resolve disputes

  • Enforce our agreements

 

When we no longer need your information, we securely delete or anonymize it.

 

Typical Retention Periods:

  • Order information: 7 years (for tax/legal compliance)

  • Marketing emails: Until you unsubscribe

  • Website analytics: 14-26 months

  • Account information: Until you request deletion

 

9. Your Privacy Rights

 

Rights for All Users

  • Access: Request a copy of your personal information

  • Correction: Request correction of inaccurate information

  • Deletion: Request deletion of your information

  • Opt-Out: Unsubscribe from marketing emails

 

Additional Rights for California Residents (CCPA)

 

California residents have additional rights:

  • Know what personal information we collect and how we use it

  • Request deletion of personal information

  • Opt-out of "sale" of personal information (we don't sell your data)

  • Non-discrimination for exercising your rights

 

Additional Rights for EU/UK/EEA Residents (GDPR)

  • Data portability: Receive your data in a machine-readable format

  • Restrict processing: Limit how we use your information

  • Object to processing: Object to processing based on legitimate interests

  • Withdraw consent: Withdraw consent for marketing or cookies anytime

  • Lodge a complaint: File a complaint with your local data protection authority

 

How to Exercise Your Rights

 

To exercise any of these rights, contact us at:

 

We will respond within 30 days (or as required by applicable law).

 

10. Marketing Communications

 

Email Marketing

 

When you subscribe to our newsletter or make a purchase, you may receive:

  • Product updates and new releases

  • Sales and promotions

  • Palestinian culture and design stories

  • Order-related emails (cannot be unsubscribed)

 

Unsubscribing

 

You can unsubscribe anytime by:

  • Clicking "unsubscribe" in any marketing email

  • Emailing yuma@theyumaproject.com

  • Updating preferences in your account settings

 

Note: You'll still receive transactional emails about your orders.

 

11. Security

 

We take reasonable measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission

  • Secure payment processing (we don't store credit card numbers)

  • Regular security assessments

  • Limited employee access to personal data

  • Secure data storage

 

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

 

12. Third-Party Links

 

Our website may contain links to third-party websites (e.g., social media, Heal Palestine). We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

 

13. Children's Privacy

 

Our services are not directed to children under 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us immediately and we will delete it.

 

14. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

 

For material changes, we will notify you via:

  • Email (if you've provided your email)

  • Prominent notice on our website

 

Your continued use of our services after changes constitutes acceptance of the updated policy.

 

15. Contact Us

 

If you have questions about this Privacy Policy or our data practices:

Email: yuma@theyumaproject.com

Mail: 1748 N Kimball Ave Unit 204, Chicago, IL 60647

 

For EU/UK/EEA residents, you can also contact your local data protection authority.

 

State-Specific Disclosures

 

California Residents

 

CCPA Categories of Personal Information Collected:

  • Identifiers (name, email, address, IP address)

  • Commercial information (purchase history)

  • Internet activity (browsing behavior)

  • Geolocation data (approximate)

  • Inferences (shopping preferences)

 

How We Use This Information: See Section 3 above.

 

Third Parties We Share With: See Section 6 above.

 

Sale of Personal Information: We do not sell personal information as defined by CCPA.

 

Your CCPA Rights: See Section 9 above.

 

Nevada Residents

 

Nevada residents have the right to opt out of the sale of certain personal information. We do not sell personal information as defined under Nevada law. If you have questions, contact us at yuma@yuma@theyumaproject.com.

​

bottom of page