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About us

YUMA can be heard in every Palestinian or Arab home when a mother calls for her child, or a child calls for their mother. It  also represents us Yusuf and Marriam, and the combination of our first names.

Yusuf, a son of a Palestinian refugee, whose artistic talents and gifts in design and media are the foundation of our brand’s ethos and designs.

Marriam, daughter of Egyptian immigrants, raised among the largest diaspora Palestinian community in the US, Chicago, working in corporate marketing.

They had a meet cute and began dreaming of a brand that elevated protest wear for Palestine and quiet luxury streetwear. They wanted to be able to protest and love what they wore and well the rest is as they say history


 

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Mission

Our mission is to spread awareness through our designs and give premium options to those who want it.  YUMA as a brand seeks to convey a message standing up for whats right and looking cool while doing it.

Our commiment to justice and liberation fuels our designs and actions.
 

Together, we aim to grow and create lasting change within our communities. Remember that undestanding the Palestinian struggle makes us part of the same family. The pursuit of freedom extends beyond ourselves.

Join us in making a meaningful impact in society. With every purchase, a portion will be donated to PCRF.
 

At YUMA, we believe premium fashion can be a catalyst for change. We are a Palestinian run company. Our mission is to awaken awareness through our designs while steadfastly supporting the Palestinian cause for freedom, equality and justice. With years of careful craftsmanship by Yusuf and Marriam, each design is cultivated by us. We make it effortless for you to show your support and look your best. Our passionate team is committed to providing high-quality clothing that make a positive impact. Join us in supporting Palestine and looking fabulous while doing it!

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Join us in making a meaningful impact in Palestine. With every purchase, a portion of the profits will be donated. Together, we aim to grow and create lasting change. This message serves as a call to action for every capable Palestinian worldwide. Let us remember that understanding the Palestinian struggle makes us all Palestinian. The pursuit of freedom extends beyond ourselves. We believe that true freedom can only be achieved when Palestine is free. Our unwavering commitment to justice and liberation fuels our actions. Together, let's work towards a world where Palestine is free, and all people can experience the dignity and rights they deserve.

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No religious or cultural labels required. To support Palestine, all you need is a compassionate heart and the shared bond of humanity. Anyone can stand in solidarity with the indigenous people of Palestine. But everyone should. They need us, we are their voices. Libre Palestina!

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