ABOUT US

About Us
 

Yuma – the word that echoes through every Palestinian and Arab home when a mother calls for her child, when love transcends distance. It’s also us: Yusuf and Marriam, two hearts that found each other and decided to build something meaningful together.

Our Story - Palestinian Clothing Brand with a Purpose
 

Yusuf brings the soul of our Palestinian-inspired designs – son of a Palestinian refugee father and Danish-American mother, he channels generations of Middle Eastern resilience into every streetwear piece. His artistry tells stories that words cannot capture, blending Palestinian heritage with contemporary fashion and cultural apparel.
 

Marriam brings the strategy – daughter of Egyptian immigrants, raised in Chicago among the largest Palestinian diaspora community in America. She understands what it means to carry Arab culture in your heart while building bridges through fashion activism in a new world.

Our Mission - Ethical Fashion Supporting Palestine and Global Justice

We started with a simple dream: fashion that stands for something. Not just protest wear, not just pretty clothes – but sustainable streetwear and ethical clothing that lets you wear your values, honor your Palestinian heritage, and make your voice heard without saying a word.
Every design carries intention, from our keffiyeh bags to our Palestine protest wear. Every purchase from our Palestinian apparel collection supports Palestinian communities and social justice causes.  A portion of every sale goes directly to Palestinian relief organizations and educational programs. Every person who wears Yuma becomes part of a cultural movement much bigger than fashion. Every person who wears Yuma becomes part of a cultural movement much bigger than fashion.

What Yuma Means

 

More Than Palestinian Apparel
When you wear Yuma’s Arab-inspired clothing and Palestinian t-shirts, you’re not just making a statement – you’re answering a call. The same call that connects mothers to children, past to present, and individual voices to collective power through conscious fashion and cultural pride.
This is more than a Middle Eastern clothing brand. This is culture and truth. This is heritage apparel you can wear.
Yusuf & Marriam, Founders of The Yuma Project